Recently, while flipping
through O Magazine,
I came across Oprah's
column entitled "What I
know for sure." If you haven't read it, the column captures Oprah's personal insights on just about every aspect of life—her monthly search for truth in everyday existence. In deciding how to kick off our very first issue of Strategy with Style, I thought what could be better than emulating one of the most successful media personalities of our time?

Of course, Oprah has her audience and we have ours. Any of you who have worked with me know that I often interrupt the creative briefing to ask "Who's your audience?" When beginning work on this newsletter, we started by thinking about our audience, the Cleveland Design client.

So, with apologies to "the big O," here's
what I know for sure—about you.
You are...

...Smart and sophisticated, always
   willing to contribute your thoughts
   and insights.

...Committed to high-quality work that
   works to achieve your marketing goals.

...Focused on creating a working
   relationship built on mutual trust
   and respect.

...Driven by a mission—a mission that we
   share and support. That is what I know
   for sure.

If you have comments, thoughts or ideas for the newsletter, I'd love to hear from you.

Drop me a line.

Enjoy!

Jonathan Cleveland

Sophisticated trademark research is critical to protecting valuable brands—and no one does it better than Thomson CompuMark. When Thomson CompuMark needed help creating its own "trademark" brand, they turned to Cleveland Design.

Thomson CompuMark was created by the merger of three global industry leaders: Thomson & Thomson (US), Compu-Mark (Belgium) and Brandy International (Japan). The combined company had the world's leading research talent and largest collection of international trademark information. Now all they needed was a strong, consistent brand that reflected Thomson CompuMark's global leadership.

Cleveland Design was tapped to develop a new global brand that conveyed the Thomson CompuMark value proposition, combining innovative technology with world-class trademark expertise. The brand had to be acceptable in markets around the world. And it had to be flexible enough to accommodate a wide range of products and communication channels. We created a comprehensive branding solution, beginning with a powerful, new "look and feel" that took the corporate identity into the 21st century. We complemented the look with impactful copy and imagery. Then we applied the new brand to the full spectrum of corporate and marketing communications: email, print and Web advertising; direct mail; brochures and collateral; trade show exhibit; research reports; and more.

Our goal was to create a cohesive, strong corporate brand that had lots of flexibility. We think we achieved just that.

Tier One Partners is not your average public relations firm. Their tagline says it all: All Senior Talent, All the Time. When this group of topflight PR pros wanted to take their web presence to the next level, they called Cleveland Design. Working closely with the partners, we designed and developed a new website that reflects the high level of Tier One’s award-winning work and world-class clients. The site gives the viewer an in-depth look at Tier One’s unique business model, while featuring clients and incorporating current news and links to select media placements. Check it out at www.tieronepr.com.

 

We're proud to announce that the Boston Business Journal has named Cleveland Design as the 20th largest Graphic Design firm in the Boston area for 2005. The BBJ's Book of Lists has long been the standard for measuring the scope of the regional economy and proves that small businesses can make a big impact.