Mystic Valley Aging Services is a nonprofit social services agency supporting older adults, adults with disabilities, and caregivers across 11 towns north of Boston. Following a name change, they partnered with Cleveland Design to update both their visual and verbal brand identity.
We began by building a comprehensive messaging platform to define their positioning and core messages. From there, our design team created a fresh logo, color palette, and full brand system to give the agency a fresh identity that is both bold and compassionate. The updated brand repositions Mystic Valley Aging Services while amplifying the impact of their mission.
