Insights
A Juror’s Perspective: Highlights from the International Design Awards
As an invited juror for the 18th Annual International Design Awards, I was honored to have the opportunity to witness firsthand the remarkable talent and innovative spirit of today's design community. With over 30 years of experience in the design field, I was ...
A shared honor: Our design for the School of the Art Institute of Chicago wins award
Working with the School of the Art Institute of Chicago (SAIC), one of the world’s premier fine arts schools, in 2023 to create their Graduate Programs View Book was more than a project—it was an honor. Now, the View Book has earned some honors of its own, winning ...
Celebrating excellence in design – the International Design Awards 2022
It was an honor to be a judge for the International Design Awards 2022. As a professional in the design industry, I have always been passionate about recognizing and celebrating excellence in design, and the opportunity to be a part of the awards process was truly ...
5 tips for writing top-of-the-funnel content
You’ve probably heard the term “sales funnel.” This refers to the process by which someone progresses from not knowing anything about your company or brand to becoming a loyal customer. The funnel is divided into phases, often defined as: Awareness, Interest, ...
How do you pick a good blog image?
Now that you’ve written this fabulous blog post, how do you find an image to show it off to the rest of the world? How do you know what looks good? What kinds of images should you avoid? There are different ways to approach images for blogging, let’s go through ...
The 2020 Annual Report: Difficult year, tough assignment
In any “normal” year, the annual report is an opportunity to shine a spotlight on great achievements, goals reached or exceeded, and bold strategies realized. But there’s nothing “normal” about 2020. Many companies, including Cleveland Design, took a hit to our ...
The nature of design: the Fibonacci sequence and the Golden Ratio
The great thing about being a graphic designer in the Boston area is having the opportunity to take in all the nature that presents itself in New England this time of the year. The sunflowers in my garden are tall, strong and they seem to keep the hope alive that ...
How to avoid an infographic fail: do’s and don’ts
Everybody loves infographics. They are a great way to visualize information and engage your audience in an interesting way. But what really makes an infographic successful? A lot more goes into it than just tossing together some numbers with pretty graphics. Bad ...
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