Insights
5 tips for writing top-of-the-funnel content
You’ve probably heard the term “sales funnel.” This refers to the process by which someone progresses from not knowing anything about your company or brand to becoming a loyal customer. The funnel is divided into phases, often defined as: Awareness, Interest,...
How do you pick a good blog image?
Now that you’ve written this fabulous blog post, how do you find an image to show it off to the rest of the world? How do you know what looks good? What kinds of images should you avoid? There are different ways to approach images for blogging, let’s go through some...
The 2020 Annual Report: Difficult year, tough assignment
In any “normal” year, the annual report is an opportunity to shine a spotlight on great achievements, goals reached or exceeded, and bold strategies realized. But there’s nothing “normal” about 2020. Many companies, including Cleveland Design, took a hit to our...
The nature of design: the Fibonacci sequence and the Golden Ratio
The great thing about being a graphic designer in the Boston area is having the opportunity to take in all the nature that presents itself in New England this time of the year. The sunflowers in my garden are tall, strong and they seem to keep the hope alive that...
How to avoid an infographic fail: do’s and don’ts
Everybody loves infographics. They are a great way to visualize information and engage your audience in an interesting way. But what really makes an infographic successful? A lot more goes into it than just tossing together some numbers with pretty graphics. Bad...
Building trust creates long-lasting relationships
At Cleveland Design, the majority of our clients have been with us for 10 plus years. We have never been an agency that shows up, does a project, then disappears to hunt for the next new client. We develop client relationships that stand the test of time – through...
Blending in and standing out: embracing the blended agency model
Over the past few years there has been a rise in the number of companies creating in-house agencies. The latest report from the Association of National Advertisers (ANA), found that 78% of marketers have some type of in-house agency, an increase from 58% in 2013 and...
Content marketing: when sharing beats selling
The term “content marketing” is a term that has gained increased currency in recent years. But it’s more than just a buzzword. Indeed, content marketing has become an important part of the marketing mix for many B2B companies, including a number of Cleveland Design...
Creating a cohesive family: tackling the challenge of brand flexibility
A crucial step in building strong brands is creating a strong alignment between the visual and verbal elements of the brand. The brand imagery, color palette, icons, typeface, and brand voice must all work in concert to create a solid foundation for the brand....
When TP goes MIA: Brand loyalty vs. rough choices
On a day in early March I went grocery shopping and picked up a pack of Charmin Ultra Strong Mega Roll, the toilet paper I have become brand loyal to for a number of years. (I admit, I’m not a fan of the family of bears discussing their clean bums, but I still love...
