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5 tips for writing top-of-the-funnel content

5 tips for writing top-of-the-funnel content

You’ve probably heard the term “sales funnel.” This refers to the process by which someone progresses from not knowing anything about your company or brand to becoming a loyal customer. The funnel is divided into phases, often defined as: Awareness, Interest,...

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Content marketing: when sharing beats selling

Content marketing: when sharing beats selling

The term “content marketing” is a term that has gained increased currency in recent years. But it’s more than just a buzzword. Indeed, content marketing has become an important part of the marketing mix for many B2B companies, including a number of Cleveland Design...

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