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Content marketing: when sharing beats selling

Content marketing: when sharing beats selling

The term “content marketing” is a term that has gained increased currency in recent years. But it’s more than just a buzzword. Indeed, content marketing has become an important part of the marketing mix for many B2B companies, including a number of Cleveland Design...

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Is “close enough” good enough?

Is “close enough” good enough?

Two words that you never want to hear come out of the mouths of your employees when representing your brand: “Close enough.” I’ve heard it—and seen it—countless times when working with individuals at companies that have, or should have, strict brand standards. While...

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What makes a good email?

What makes a good email?

According to a study done by Radicati in 2014, "business users send and receive on average 121 emails a day". So how do you make sure yours gets read?Many of our clients send out both internal and external emails on a regular basis, and so we're often asked that very...

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