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marketing

5 tips for writing top-of-the-funnel content

5 tips for writing top-of-the-funnel content

You’ve probably heard the term “sales funnel.” This refers to the process by which someone progresses from not knowing anything about your company or brand to becoming a loyal customer. The funnel is divided into phases, often defined as: Awareness, Interest,...

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How do you pick a good blog image?

How do you pick a good blog image?

Now that you’ve written this fabulous blog post, how do you find an image to show it off to the rest of the world? How do you know what looks good? What kinds of images should you avoid? There are different ways to approach images for blogging, let’s go through some...

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Content marketing: when sharing beats selling

Content marketing: when sharing beats selling

The term “content marketing” is a term that has gained increased currency in recent years. But it’s more than just a buzzword. Indeed, content marketing has become an important part of the marketing mix for many B2B companies, including a number of Cleveland Design...

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Is “close enough” good enough?

Is “close enough” good enough?

Two words that you never want to hear come out of the mouths of your employees when representing your brand: “Close enough.” I’ve heard it—and seen it—countless times when working with individuals at companies that have, or should have, strict brand standards. While...

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What makes a good email?

What makes a good email?

According to a study done by Radicati in 2014, "business users send and receive on average 121 emails a day". So how do you make sure yours gets read?Many of our clients send out both internal and external emails on a regular basis, and so we're often asked that very...

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