To support Thomson Reuters’ presence at the 2013 Grace Hopper Conference celebrating women technologists, we saw an opportunity to extend the corporate brand into new territory. We created a unique look and feel—represented in an ad, display space, and other materials—that was both bold and brand compliant, reinforcing their image as a leader in both innovation and gender diversity.
For this expo, Thomson Reuters wanted an interactive way to show how their solutions have impacted the world in a positive way. Building on the “Knowledge in Motion” theme we developed for their Global Talent Campaign, we created an iPad-friendly mobile website that plays like a presentation, bringing Thomson Reuters innovation to life through three engaging stories. The interactive, self-paced presentation ran live from the Internet on six iPads installed in a kiosk at the booth.
