With over 18,000 trade visitors from 60 countries coming to learn about products and services spanning the fresh produce value chain, Sensitech needed to make a strong presence at PMA Fresh Summit. The Challenge: Attracting visitors and educating them on the farm to market supply chain of services that Sensitech offers. The Solution: Taking the visitor through the entire process by having them enter into a shipping container with interactive and guided presentations of each step—all the way to exiting through a market setting.