Companies increasingly are seeking to articulate their mission as purpose-driven organizations. Such was the case recently for our client, a manufacturer of performance materials used in a variety of products across multiple industries. We started with a discovery process, interviewing internal stakeholders and reviewing corporate mission and strategy platforms. Based on this insight, we identified three key messaging pillars to support the corporate purpose statement, developing messaging for each. We then created a unifying design theme and developed an integrated internal and external campaign combining print collateral and presentation communications. Collaborating with our partners at CGI Interactive, we created a compelling video that conveys the Purpose that drives our client’s business, highlighting the impact of their innovation on our everyday lives.
