New Jersey-based specialty chemical producer Grignard Company came to Cleveland Design in Boston to design and develop a series of new websites for three distinct market segments. We created an integrated framework using a common product database to serve three websites, each with its own unique identity and messaging. We used Shopify—a powerful, easy-to-use e-commerce platform—enabling Grignard to “turn on” commerce capabilities in the future with the flip of a switch, while simplifying the management of their ever-expanding product offering. The Grignard FX site, serving the entertainment industry, was the first to launch, laying the foundation for upcoming site releases.
