Internal branding and B2B come together in this informative, yet fun, kit Cleveland Design created for Thomson Reuters. They came to us looking for a clever way to promote their Fixed Income program to sales agents—to engage, inspire and educate. We came up with a secret mission theme that included all the information they needed, including passports profiles so they could learn about the personas of future clients, all wrapped up in a “top secret” metallic folder to hold all of the collateral.