Thomson Reuters University was a new initiative designed to provide the company’s employees with single-source access to a broad range of resources for education, professional development and knowledge sharing. They tapped Cleveland Design to create an identity for the new program. A key challenge of the project was creating a brand design that could bring these diverse resources and groups together with a cohesive look and message. We created a comprehensive solution, encompassing the Thomson Reuters University logo, look and feel and messaging, translating the design to the company’s intranet. Having a consistent brand across all internal channels helped facilitate a consistent and engaging experience for employees, regardless of their area of interest, while promoting a “one company” message.
