Tier One is a PR company that helps innovative brands strengthen their core message, then gets that message out to the audiences that matter. It’s imperative for Tier One to stay relevant in a very competitive market, so we updated their identity with a brand refresh. The modernized logo, along with a stronger branding color palette, enhances the company’s web presence and visibility, impressing current and future clients with their ability to recognize the importance of being in the right place at the right time.