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Insights

2017 a year in review

2017 a year in review

As a client, you are an important member of the Cleveland family. To honor this valuable partnership, we would like to take a moment to share with you what we accomplished together in 2017. It was an exciting year and we couldn't have done it without you.In 2017, our...

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Is “close enough” good enough?

Is “close enough” good enough?

Two words that you never want to hear come out of the mouths of your employees when representing your brand: “Close enough.” I’ve heard it—and seen it—countless times when working with individuals at companies that have, or should have, strict brand standards. While...

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What makes a good email?

What makes a good email?

According to a study done by Radicati in 2014, "business users send and receive on average 121 emails a day". So how do you make sure yours gets read?Many of our clients send out both internal and external emails on a regular basis, and so we're often asked that very...

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Is there a bastard in your house?

Is there a bastard in your house?

The Urban Dictionary defines 'bastard' as: "something that is of irregular, inferior, or dubious origin." I can't think of a better word to describe the recent product of an internal campaign for a large corporation. The team I was working with wanted to bastardize...

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