Insights
Creating a cohesive family: tackling the challenge of brand flexibility
A crucial step in building strong brands is creating a strong alignment between the visual and verbal elements of the brand. The brand imagery, color palette, icons, typeface, and brand voice must all work in concert to create a solid foundation for the brand....
When TP goes MIA: Brand loyalty vs. rough choices
On a day in early March I went grocery shopping and picked up a pack of Charmin Ultra Strong Mega Roll, the toilet paper I have become brand loyal to for a number of years. (I admit, I’m not a fan of the family of bears discussing their clean bums, but I still love...
The 8 essentials to include in your company’s brand guide
Does your company need a brand guide? The short answer is yes. Brand guidelines are essential for establishing and maintaining consistency across all of your brand communications and touchpoints. Everyone involved in brand building, from designers to CEOs, will be...
The Tokyo Olympic posters are out, and here are our favorites.
The official posters for the Tokyo 2020 Olympics have debuted. This exciting and diverse collection was created by fine artists, graphic designers, calligraphers, and photographers from Japan and beyond. There are 20 posters, including 12 representing the Olympics,...
DIY web design platform possibilities
As technology continues to expand, and more options become available, it can be overwhelming deciding which direction to take when solving a website need. We were asked recently by our copywriter at Cleveland Design, Andy Paul, to help him build, and choose, the best...
Bringing designers and marketers together, i.e., kill the creative brief and start talking
Marketing and design teams approach creative assignments differently, which can make harmony a challenge. Marketing approaches the project as if talking to a group. Designers approach the project as if talking to one person. The goal for both is to fulfill the brand...
Digital Summit Los Angeles – the definitive digital marketing community
Last month, Digital Summit held a 2-day conference in the heart of Los Angeles for hundreds of digital marketing professionals. Being a designer, this was a huge opportunity and great learning experience. I heard from industry leaders, such as Mitch Lowe (co-founder...
HOW Design Live is the premier gathering of creative professionals
Bringing Designers and Marketers Together. i.e., kill the creative brief and start talking. Presented by Jonathan Cleveland of Cleveland Design and Elizabeth Darragh of Sensitech. Monday, April 30, 11:15 AM – 12:00 PMMarketing and design approach everything...
2017 a year in review
As a client, you are an important member of the Cleveland family. To honor this valuable partnership, we would like to take a moment to share with you what we accomplished together in 2017. It was an exciting year and we couldn't have done it without you.In 2017, our...
Is “close enough” good enough?
Two words that you never want to hear come out of the mouths of your employees when representing your brand: “Close enough.” I’ve heard it—and seen it—countless times when working with individuals at companies that have, or should have, strict brand standards. While...
