Insights

Digital Summit Los Angeles – the definitive digital marketing community

Digital Summit Los Angeles – the definitive digital marketing community

Last month, Digital Summit held a 2-day conference in the heart of Los Angeles for hundreds of digital marketing professionals. Being a designer, this was a huge opportunity and great learning experience. I heard from industry leaders, such as Mitch Lowe ...
HOW Design Live is the premier gathering of creative professionals

HOW Design Live is the premier gathering of creative professionals

Bringing Designers and Marketers Together. i.e., kill the creative brief and start talking. Presented by Jonathan Cleveland of Cleveland Design and Elizabeth Darragh of Sensitech. Monday, April 30, 11:15 AM – 12:00 PMMarketing and design approach everything ...
2017 a year in review

2017 a year in review

As a client, you are an important member of the Cleveland family. To honor this valuable partnership, we would like to take a moment to share with you what we accomplished together in 2017. It was an exciting year and we couldn't have done it without you.In 2017, ...
Is “close enough” good enough?

Is “close enough” good enough?

Two words that you never want to hear come out of the mouths of your employees when representing your brand: “Close enough.” I’ve heard it—and seen it—countless times when working with individuals at companies that have, or should have, strict brand standards. ...
Why your brand identity needs both print and web colors

Why your brand identity needs both print and web colors

Brand consistency helps strengthen brand identity, which in turn builds trust with clients and customers. An important part of making sure that your brand is consistent is creating a uniform color environment. To achieve this, your brand should have defined print ...
What makes a good email?

What makes a good email?

According to a study done by Radicati in 2014, "business users send and receive on average 121 emails a day". So how do you make sure yours gets read?Many of our clients send out both internal and external emails on a regular basis, and so we're often asked that ...
Is there a bastard in your house?

Is there a bastard in your house?

The Urban Dictionary defines 'bastard' as: "something that is of irregular, inferior, or dubious origin." I can't think of a better word to describe the recent product of an internal campaign for a large corporation. The team I was working with wanted to ...
Guest blog: marrying your customers till death do you part

Guest blog: marrying your customers till death do you part

This month we welcome guest blogger Douglas Spencer of Spencer Brenneman on the topic of “Marrying your customers till death do you part.” Jonnelle Marte of the Washington Post wrote this great piece called "A guide to breaking up with your bank," which I read in ...