Post Archive
You’ve probably heard the term “sales funnel.” This refers to the process by which someone progresses from not knowing anything about your company or brand to becoming a loyal customer. The funnel is divided into phases, often defined as: Awareness, Interest,...
Now that you’ve written this fabulous blog post, how do you find an image to show it off to the rest of the world? How do you know what looks good? What kinds of images should you avoid? There are different ways to approach images for blogging, let’s go through some...
The term “content marketing” is a term that has gained increased currency in recent years. But it’s more than just a buzzword. Indeed, content marketing has become an important part of the marketing mix for many B2B companies, including a number of Cleveland Design...
Marketing and design teams approach creative assignments differently, which can make harmony a challenge. Marketing approaches the project as if talking to a group. Designers approach the project as if talking to one person. The goal for both is to fulfill the brand...
Last month, Digital Summit held a 2-day conference in the heart of Los Angeles for hundreds of digital marketing professionals. Being a designer, this was a huge opportunity and great learning experience. I heard from industry leaders, such as Mitch Lowe (co-founder...
Bringing Designers and Marketers Together. i.e., kill the creative brief and start talking. Presented by Jonathan Cleveland of Cleveland Design and Elizabeth Darragh of Sensitech. Monday, April 30, 11:15 AM – 12:00 PMMarketing and design approach everything...
Two words that you never want to hear come out of the mouths of your employees when representing your brand: “Close enough.” I’ve heard it—and seen it—countless times when working with individuals at companies that have, or should have, strict brand standards. While...
According to a study done by Radicati in 2014, "business users send and receive on average 121 emails a day". So how do you make sure yours gets read?Many of our clients send out both internal and external emails on a regular basis, and so we're often asked that very...
This month we welcome guest blogger Douglas Spencer of Spencer Brenneman on the topic of “Marrying your customers till death do you part.” Jonnelle Marte of the Washington Post wrote this great piece called "A guide to breaking up with your bank," which I read in...
We often receive rather interesting requests to develop something out of the ordinary, though, and no matter how unusual or extreme the project, the client's first concern is typically to ensure that we stay on brand. Can an ice sculpture be on brand? How about an...
