On a day in early March I went grocery shopping and picked up a pack of Charmin Ultra Strong Mega Roll, the toilet paper I have become brand loyal to for a number of years. (I admit, I’m not a fan of the family of bears discussing their clean bums, but I still love...
![When TP goes MIA: Brand loyalty vs. rough choices](https://clevelanddesign.com/wp-content/uploads/2020/04/tp_rolls.jpg)