Post Archive
On a day in early March I went grocery shopping and picked up a pack of Charmin Ultra Strong Mega Roll, the toilet paper I have become brand loyal to for a number of years. (I admit, I’m not a fan of the family of bears discussing their clean bums, but I still love...
Does your company need a brand guide? The short answer is yes. Brand guidelines are essential for establishing and maintaining consistency across all of your brand communications and touchpoints. Everyone involved in brand building, from designers to CEOs, will be...
As technology continues to expand, and more options become available, it can be overwhelming deciding which direction to take when solving a website need. We were asked recently by our copywriter at Cleveland Design, Andy Paul, to help him build, and choose, the best...
Marketing and design teams approach creative assignments differently, which can make harmony a challenge. Marketing approaches the project as if talking to a group. Designers approach the project as if talking to one person. The goal for both is to fulfill the brand...
Two words that you never want to hear come out of the mouths of your employees when representing your brand: “Close enough.” I’ve heard it—and seen it—countless times when working with individuals at companies that have, or should have, strict brand standards. While...
Brand consistency helps strengthen brand identity, which in turn builds trust with clients and customers. An important part of making sure that your brand is consistent is creating a uniform color environment. To achieve this, your brand should have defined print and...
According to a study done by Radicati in 2014, "business users send and receive on average 121 emails a day". So how do you make sure yours gets read?Many of our clients send out both internal and external emails on a regular basis, and so we're often asked that very...
The Urban Dictionary defines 'bastard' as: "something that is of irregular, inferior, or dubious origin." I can't think of a better word to describe the recent product of an internal campaign for a large corporation. The team I was working with wanted to bastardize...
This month we welcome guest blogger Douglas Spencer of Spencer Brenneman on the topic of “Marrying your customers till death do you part.” Jonnelle Marte of the Washington Post wrote this great piece called "A guide to breaking up with your bank," which I read in...
We often receive rather interesting requests to develop something out of the ordinary, though, and no matter how unusual or extreme the project, the client's first concern is typically to ensure that we stay on brand. Can an ice sculpture be on brand? How about an...
