Insights
Blending in and standing out: embracing the blended agency model
Over the past few years there has been a rise in the number of companies creating in-house agencies. The latest report from the Association of National Advertisers (ANA), found that 78% of marketers have some type of in-house agency, an increase from 58% in 2013 ...
Content marketing: when sharing beats selling
The term “content marketing” is a term that has gained increased currency in recent years. But it’s more than just a buzzword. Indeed, content marketing has become an important part of the marketing mix for many B2B companies, including a number of Cleveland ...
Creating a cohesive family: tackling the challenge of brand flexibility
A crucial step in building strong brands is creating a strong alignment between the visual and verbal elements of the brand. The brand imagery, color palette, icons, typeface, and brand voice must all work in concert to create a solid foundation for the ...
When TP goes MIA: Brand loyalty vs. rough choices
On a day in early March I went grocery shopping and picked up a pack of Charmin Ultra Strong Mega Roll, the toilet paper I have become brand loyal to for a number of years. (I admit, I’m not a fan of the family of bears discussing their clean bums, but I still ...
The 8 essentials to include in your company’s brand guide
Does your company need a brand guide? The short answer is yes. Brand guidelines are essential for establishing and maintaining consistency across all of your brand communications and touchpoints. Everyone involved in brand building, from designers to CEOs, will be ...
The Tokyo Olympic posters are out, and here are our favorites.
The official posters for the Tokyo 2020 Olympics have debuted. This exciting and diverse collection was created by fine artists, graphic designers, calligraphers, and photographers from Japan and beyond. There are 20 posters, including 12 representing the ...
DIY web design platform possibilities
As technology continues to expand, and more options become available, it can be overwhelming deciding which direction to take when solving a website need. We were asked recently by our copywriter at Cleveland Design, Andy Paul, to help him build, and choose, the ...
Bringing designers and marketers together, i.e., kill the creative brief and start talking
Marketing and design teams approach creative assignments differently, which can make harmony a challenge. Marketing approaches the project as if talking to a group. Designers approach the project as if talking to one person. The goal for both is to fulfill the ...
